How a Tire Company Conquered Fine Dining: The Michelin Guide’s Rise

In this episode of Clueless Expert, Eugenia and Josh uncover the unexpected origins of the Michelin Guide—a marketing stunt by a French tire company that evolved into the world's most prestigious restaurant ranking system. They explore the strict criteria of Michelin inspectors, the mystery behind their anonymous reviews, and how Michelin stars shape the global fine dining industry.

But in today’s digital age, do Michelin ratings still matter? Our hosts debate the impact of social media food influencers on traditional restaurant reviews and share personal Michelin dining experiences. Tune in for a deep dive into food culture, history, and the power of a tiny red book!

Follow us on Instagram @cluelessexpertpodcast. Eugenia is on Instagram @eugeniahan and Josh @cohenmae. 

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